Poverty Stoplight is an organization and tool that aims to use technology to help families lift themselves out of poverty. The organization had a great first draft of their brand guide and I worked with them to update it. They had many other ideas of topics that they wanted to include, as well as modifying the guide for clarity and eye-catching graphics. We worked to modify their brand colors, typography and graphics to make them more accessible for the many partner organizations that they work with.
Learn more about the organization here: https://www.povertystoplight.org/












